Cable TV industry in India : Opportunities & Risks The illustrious realm of the Cable TV industry in the vibrant nation of India found themselves navigating tumultuous waters, grappling with a series of challenges and standing at a crossroads, as a multitude of captivating alternatives, including the omnipresent mobile phones, the mesmerizing OTT platforms, and the enchanting Free Dish, captivate the discerning eyes of customers. In this shifting landscape, cable operators, driven by an unyielding quest for growth, embark on a resplendent journey to explore new horizons and redefine their essence. Nearly a decade ago, when the government mandated the digitization of cable TV, many subscribers, reluctant to invest in new set-top boxes, made the difficult decision to abandon their subscriptions. Adding to their woes, the year 2019 witnessed the implementation of the Telecom Regulatory Authority of India's (TRAI) New Tariff Order, which further complicated channel selectio...